Powder and Liquid

The product category for a liquid fabric whitener was literally non-existent prior to the advent of Ujala. While the ?HAVE YOU CHANGED OVER TO UJALA? punch phrase captured the imagination of people throughout the country, Ujala ushered in a revolution, with consumers shifting from blue to Ujala. Positioned on the platform of whiteness and brightness, Ujala is a market leader in its category - the growing market share is a testimony to the brand?s popularity. Ujala Supreme - used as a post-wash application for brightening white clothes has an instant whitening system that assures uniform and consistent results.