Candy-Chocolate

With a large section of Indians still choosing traditional sweets (Mithai) over chocolates, an offering was required that would seed chocolate consumption amongst non-users and help increase consumption frequency amongst fringe chocolate users. Also, even at its lowest price point, Cadbury chocolate was still inaccessible to majority of the rural population. Therefore, in an effort to upgrade the Candy and Mithai eating consumers to chocolate, Cadbury launched CDM Shots in 2008. An innovative format of sugar coated chocolate made to withstand the rural temperature fluctuations.Positioned as 'chocolate laddoo' and priced at Rs. 2 for 2 pieces, the attempt was to introduce the product to consumers as the perfect value-for-money accompaniment for their small celebratory occasions.

If there was one challenge that Cadbury faced, then it was in converting the quintessential Mithai loving Indian into a chocolate fan. With Celebrations, we not only succeeded in positioning chocolates as the modern variant over the traditional Mithai, but also managed to connect to the average Indian for whom festivals hold a special significance..

Hailed as Cadbury's answer to the emerging market of luxury chocolates, Cadbury unveiled Bournville ? the Indian formula for dark chocolate in 2009.

Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment. It stands for goodness. A moment of pure magic!Cadbury Dairy Milk (CDM) entered the Indian market in 1948, and since then for consumers across India, the word Cadbury has become synonymous with chocolate. CDM remains at the top of the Indian chocolate market not only because of its most delicious, best tasting chocolate but also because of its memorable communication.

Cadbury Dairy Milk has captured the heart of Indian consumers for over six decades; but there was room for a more premium entrant in the category. And enter CDM Silk. Most CDM lovers thought that nothing could taste better, but CDM Silk came as a welcome surprise! It is creamier, smoother, and tastier. Its dome shaped cubes pack more chocolate and hence provide a superior eat experience.Launched in January 2010, with a tantalizing taste that tempts the taste buds, CDM Silk delivered an exquisite chocolate eating experience in the Indian market.

5 Star is special, because behind every bar of 5 Star, you will find a delighted person relishing every bit of it! With over 40 years of being a favorite of the Indian consumer, 5 Star still continues to be what it was back then "a novel concept in the chocolate world!". Launched in 1969, 5 Star soon became the star of every refrigerator and pocket; people could not resist biting into one. What made 5 Star so irresistible was the unique combination of chocolate, caramel, and nougat that set a new revolution in the making of chocolates. Never before had people bitten into something so chocolaty and deliciously chewy at the same time!Walk into any local mart across the country and a golden bevy of chocolate beauties will arrest your eye! One of the key properties that Cadbury 5 Star is associated with, is its classic Gold color.

Perk is neither a chocolate nor just another snack to be missed; it is a delightful combination of both! Come 1996 and Cadbury had one more surprise - Perk. Perk was launched as 'Anywhere. Anytime' snack ? a perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.

Cadbury is known to make chocolates with a difference and Gems is yet another unique offering. What makes Gems different is the way the chocolate has been designed; a little button of chocolate covered with colorful candy shell with attractive packaging.Quite predictably, Gems became a big hit given its unique taste and shape. Having grown up with the brand, a lot of teens and adults consume Gems as well.

Cadbury Éclairs has been present in India since 1971 and has remained a favourite with adults and kids alike. The credit for making éclairs, goes to an English confectionary firm which devised this delicious formula in the 1960s. This tasty wonder with indulgent chocolate wrapped in soft, chewy caramel came to Cadbury in 1971, when Cadbury took over this confectionary firm. In 1994 the brand took on the purple and gold packaging which has been its trademark since then.The brand has remained a favorite and its franchise in India has grown manifold since then. In the year 2009, Cadbury Éclairs was relaunched with an enriched chocolate center The chewy caramel was also made softer improving the product significantly.Cadbury Éclairs is also available in a pocket pack which is preferred by teenagers and heavy consumers who find the brand irresistible.In 2011, Cadbury Éclairs heralded the new year with another exciting addition to its fold - the new Cadbury Eclairs Rich Brownie. The luscious new candy contains an indulgent brownie flavour in its caramel and pure Cadbury Dairy Milk chocolate in its centre. The new addition has already become a favorite of consumers who love the great flavour and the superior chocolate gush you experience as soon as you bite into the candy.

Bubbaloo took its first steps in the international confectionery market in the year 1984. With its launch in the Indian market in 2007, the definition of bubble gum underwent a juicy change! Bubbaloo is synonymous with flavored fun in bubble gums! Bubbaloo stands out because of its unique flavored liquid filling. There is a Bubbaloo for everyone, and that is why bubble gum fans will continue loving it for years to come!